Home
Brandwright Strategy is dedicated to building strong brands to help advance causes, organizations and businesses that make our world a better, healthier, and more vibrant place.
Reshaping best practices utilized in corporate & consumer branding, we offer a compact, yet robust process, designed to cater to the needs, compressed timing and reduced budgets that are a reality today. The greatest benefit to our clients is changing the way they think about branding; understanding their brand through its fundamental values and its most compelling messaging.
Brandwright Strategy, is dedicated to building brands that make our world a better, healthier, more vibrant place—brands whose goal it may be to enhance people’s lives, or even cultivate positive, social or environmental change through their products and services.
Founded by Suzie Wright, we’ve reshaped corporate branding and marketing “best practices” to provide more compact, yet robust processes, designed to cater to the needs, compressed timing and reduced budgets we know are a reality today. The greatest benefit to our clients is changing the way they think about branding; understanding their brand through its fundamental values and key messaging.
Our Work
Our unique approach will align stakeholders, generate greater, more meaningful brand awareness and fuel business growth. It will shape your culture and manifest your organization’s mission, like never before.
So what does all this really mean for your brand?
Lasting impact. Sustainable growth.
The right stuff is key to addressing your challenge. Let us customize a proposal for your needs, timeline and budget doing what we do best:
Brand Strategy processes to evaluate, define and articulate your brand—setting the course for success
Brand Identity Design crafting a memorable brand experience in print, online and in environments
Messaging, Content, & Naming honing key messages and compelling names to tell your story
Brand Innovation generating new solutions viable for consumers, commerce and manufacturing
Package Design strategies and packaging for mass retail, e-commerce and specialty channels
Website Design & Coding bringing brands to life digitally
Digital Marketing including SEO, Social Media, Paid Advertising, and Data Analytics
Video creative and informational ways for your brand to connect more personally
Brand Architecture assessing stretch and shaping a relevant stable of products or services
Just right
Our goal is always to convey your brand’s best self in a way that is relevant, memorable and undeniably yours. We utilize a talented network of branding specialists enabling us to hand-select an expert team for your needs, and at measurably lower rates than large agencies. As our economy and technology change the way we work, we now have smarter, more creative, and affordable choices to support our pursuit of excellence. We recognize the challenges many organizations face and work to find the sweet-spot between what you need, what you don’t, and cost-efficient ways to get it.
Why Brandwright?
Leveraging a 30+ year career in corporate and consumer brand design, we take pride in two very personal values:
doing things right
doing the right thing
In these ideals, Brandwright manifests some of life’s simplest gifts, the chance to do excellent work, that is worthwhile and meaningful.
Our Clients
Savant Science
Spaces Cincinnati
The Kroger Company
ThreeBond International
Untapped
Ursuline
Xavier University
Altman Newman Co. LPA
Bloom Hypnotherapy
Cincinnati Works
Clovernook Center for the Blind & Visually Impaired
Cincinnati Association for the Blind & Visually Impaired
Leadership Scholars
Lenox Wealth
Paradise Fruit Company
Client Testimonies
“Suzie worked with us to build a new brand for Cincinnati Works, a nationally recognized organization devoted to overcoming poverty. She quickly immersed herself in our business to glean insights, then skillfully guided us through the process of defining our key brand elements and core messaging. She is a pleasure to work with. Her professional and engaging style established trust and invited collaboration from all involved. Her leadership, expertise and strategic approach gave credence to her work and inspired confidence in the final solution.” —Peggy Zink, President, Cincinnati Works
"Suzie was instrumental in the development and execution of Ursuline’s powerful brand promise: Voice. Values. Vision. Her expertise in branding, combined with her creativity, enthusiasm, passion and professionalism transformed what could have been a painstaking exercise into an experience filled with energy, self-reflection and confidence in the end product. The entire UA community can communicate the Ursuline experience in those three very important words.”—Sharon Redmond, President, Ursuline Academy
“For us it’s about trust. Brandwright and Suzie know us. They “get” us. Her listening skills are outstanding and we are blown away every time with the creative she brings back to us. Brandwright has helped guide us in many different areas – from the big picture with Strategic Planning and Re-branding, to creating brochures—everything from writing text, photos, and design. Recently, we worked together to revisit our Values. She took our 20-year old ideals with long-winded, stale language and whittled them down to five vibrant descriptions with colorful icons that have helped them come alive.” —Karen Sieber, Vice President Development & External Relations, Cincinnati Works
The right time
The time is right to learn how to leverage your brand to influence more effective marketing, fundraising or growth as the case may be to advance your organization and its impact. We know the power branding has in our corporate/consumer-driven world. Imagine what is possible when the same fundamental principles are put to use in nonprofits, social enterprise, business-to-business and other for-profits.
Great products, services and causes need great branding now more than ever. Strategic branding can play a critical role in development but is often left out of even the most comprehensive of strategic plans. Please contact Suzie at Brandwright to find out how we can help. Please call: 513-348-2315 or e-mail: suzie.wright@brandwrightstrategy.com